THIS! This is SO important, and I'm afraid a huge percentage of the guys who are falling for it don't even realize this. I once read a PUA teacher's bio, and you know what he said his gift was? Teaching men how to get women. Not even that this guy can appeal to women himself: he can tell other men how to get with women. It was so absurd, I wanted to laugh... but then I realized guys actually fall for this, because a friend of a friend signed up for it. *facepalm*